BLUE ROOM JOINS B&W LOUDSPEAKERS
Contracts were drawn up and integrated as a subsidiary under B&W Loudspeakers, 50/50. However, we were given the investment on the basis the company would become fluid and profitable 12 months after the signing date. We naively signed the contracts without a lawyer. Critical mistake number one.
Although we were inexperienced, we did feel trusting to have Robert and the power of B&W Loudspeakers behind us. Trunz backing the Blue Room steamrolled a path through all corporate protocol, which unfortunately had the effect of alienating some of the internal staff. At the time this was testing, we were firm in the belief we would be successful and were going at it like bulls in a china shop. In hindsight, to sit on the board of B&W representing Blue Room and not understanding how to get the best from corporate management, I can see why some people were frightened off by the change and chaos we represented.